Paddy Power was founded in 1988 by the merger of the 40 shops of three Irish bookmakers: Stewart Kenny, David Power, and John Corcoran. The Power name was considered the strongest brand among the merged shops, and the "Paddy" name and green colouring emphasised the chain's Irishness at a time when the fragmented Irish industry was facing competition from British betting chains entering the market in response to changes in the Irish tax code. David Power's son, whose name happens to be Paddy Power, is a marketing spokesman for the company.
The bookmaker is known for offering odds on controversial markets in order to garner publicity, e.g., in November 2008, 16–1 was laid that U.S. President Barack Obama 'would not finish' his first term (this was widely interpreted as his odds of assassination).
After English Premier League new boys Stoke City lost their opening game of the 2008–09 season 3–1 to Bolton Wanderers, Paddy Power controversially paid out on bets on them being relegated. When the club finished in mid-table at the end of the season the company took out a full page advert in The Sentinel apologising to the club and its supporters.
In July 2010, the company took the unusual step of refunding bets placed on Felipe Massa to win the 2010 Germany Grand Prix, following the notorious "team orders" incident, which led to Fernando Alonso being allowed to win the race, despite Massa's clear lead.
As of November 2011 Paddy Power was the largest bookmaker in Europe by total share value; group income was €444m in 2010.
On 14 May 2010, Paddy Power acquired a majority stake in Australian bookmaker Sportsbet.com.au. Paddy Power was placed 6th in the 2011 Management Today "Britain's most admired companies" list.
Paddy Power has drawn criticism in the past for offering controversial markets such as odds on the first species to be driven to extinction by the BP oil spill in the Gulf of Mexico; on an assassination of U.S. President Barack Obama; and on the potential extinction of the polar bear.
On the 13th of June 2012, during a UEFA Euro 2012 match between Denmark and Portugal, Danish forward Nicklas Bendtner celebrated his second goal by lowering his shorts and lifting his shirt to reveal a pair of Paddy Power underpants, to the disgust of the national team's sponsor Ladbrokes and tournament organisers UEFA. Bendtner was fined €100,000 by UEFA and banned for one game, he later described his actions as being regrettable and not premeditated. Paddy Power paid the €100,000 fine on Bendtner's behalf and gave away thousands of replica underwear to fans of their Facebook page.
Pecheli rating: 8/10
BMR rating: 4.5
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Company: Paddy Power Holdings Limited
Jurisdiction: Isle of Man
Server Location: Isle Of Man - Castletown
Address: Airton House, Airton Road, Tallaght, Dublin 24, Ireland
Customer support: firstname.lastname@example.org
Phone: UK (08000 565 275 – free phone), Rest of the World (+353 19050131)
Language versions: English, Spanish
Currencies: EUR, GBP, JPY, USD
Payment options: Bank Wire, Cash (via shops), Check, Delta, Electron, Entropay, Maestro, MasterCard, Skrill (Moneybookers), Neteller, O2 Money Card, PayPal, Paysafe Card, Solo, Switch, Ukash, Visa
Inactivity fees: Exist but not specified time or amount
Other services: Bingo, Casino, Games, Live Casino, Mobile, Poker
Live betting: yes
Live streaming: no
Mobile Betting Apps: Android, iPhone, iPad, Blackberry
Restricted countries: American Samoa, Aruba, Australia, Bahamas, Bahrain, Barbados, Belarus, Belgium, Bulgaria, Canada, Christmas Island, Cocos Island, Congo (Republic of the), Cuba, France, French Guiana, French Polynesia, French Southern Territories, Germany, Guadeloupe, Guam, Heard and McDonald Island, Iran, Iraq, Israel, Italy, Libya, Marshall Islands, Martinique, Mayotte, Micronesia, Myanmar (Burma), Netherlands, Netherlands Antilles, New Caledonia, Nigeria, Norfolk Island, North Korea, Northern Mariana Islands, Pakistan, Puerto Rico, Réunion, Saint Pierre and Miquelon, Saint Barthelemy, Saint Martin, Spain, Sudan, Syria, Tanzania, Tunisia, Turkey, Turkmenistan, US Virgin Islands, USA, United States Minor Outlying Islands, Vatican City State, Wallis and Futuna, Zimbabwe
Dispute Resolution Body: IBAS
£/€50 Free Bet
Open a new account at Paddy Power, place a bet up to a maximum of £/€50 and they will match it with a free bet of the same value.
Residents of the following countries are ONLY eligible for this offer: Ireland, UK, Austria, Finland, Gibriltar, Greece, Guernsey, Isle of Man, Japan, Malta, New Zealand, Sweden, Norway, South Africa, Switzerland, United Arab Emirates
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